Named one of Vogue Business’ “100 Innovators in Tech,” is redefining how brands connect through games. After scaling fashion brands to over $400M in revenue, she pivoted into gaming to build what traditional marketing couldn’t: measurable, participatory engagement.

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She founded POClab to help brands show up inside culture, not just around it. That work led to Playnet, a performance platform that turns gameplay into data, loyalty, and brand connection. With partners like L’Oréal, Alo Yoga, and Walmart, she’s helping shape the future of how brands play.

A frequent speaker at Davos, Cannes Lions, CFDA, and Web Summit, her insights have been featured in Vogue, Ad Age, and TechCrunch.

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Berry believes the future of media is playable and she’s building the infrastructure to power it.